I'd say there is enough interest in this to start thinking about how to make this work. I think the most important thing is To Keep it Simple. At it's root it should be no more complicated than arranging some game and interviews via Google Hangouts. No virtual publisher tables, no virtual retailer booths, no bullshit.
Now, maybe if you show up for a game the GM might have a discount link to share with you for some S&W products - that would be cool and a nice reward for playing (as online "pick up" games can get a little flakey). I'm not saying this would be the set up - I'm just throwing thoughts out there that I think are cool.
Anyway, looking at a weekend after Labor Day here in the states. Which gives me three months to screw this up ;)
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