Swords & Wizardry Light - Forum

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Monday, January 9, 2017

Tavern Analytics - We Are an Older Bunch of F@ckers ;)

ENworld just posted their analytics results and I figured it would be interesting peeking at those of The Tavern.

79.5% of Tavern readers are 35 years of age or older. For ENworld, approximately 70% of their readership is 34 years of age or younger.

96.2% of Tavern readers identify as male, putting female readership at 3.8% (if I recall correctly, it was 3.1% back in July)

ENworld is 92.4% and 7.6% respectively.

There are observations that can be made from these numbers about the number of female gamers in the hobby, but the biggest one is that they are an untaped market for the gaming hobby in general.

68.3% of Tavern visitors are returning visitors, ENworld has a 67.3% rate. Pretty much the same.

So, The Tavern audience consists overwhelmingly of middle aged men. Sounds like my local pub :)




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23 comments:

  1. Christopher BishopJanuary 9, 2017 at 12:37 PM

    I resemble this remark!

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  2. Zudrak (Michael G.)January 9, 2017 at 12:38 PM

    I do wonder about accuracy in these stats -- if only because I know of a number of women who have selected "male" as their online gender so as to prevent the unpleasantries of advances from males.

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    1. Zudrak (Michael G.)January 9, 2017 at 1:01 PM

      By "these," I mean all sites' stats -- not just the tavern & EN World.

      Delete
  3. Charles SaegerJanuary 9, 2017 at 1:26 PM

    I wonder how much turnover there has been at ENWorld. When I signed up back in the d20 heyday, most folks there were adults from the conversation. This is important since they'd be 14 years older now, and few adults from 2002 would be still under 35. It does seem like a different crowd now, other than a few folks like Henry and Morrus.

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    1. Kevin S.January 9, 2017 at 3:38 PM

      It's possible. ENWorld has always had a reputation as shills for whatever the current edition of D&D is (at least from 3.0 on). Since the D&D fanbase was badly fractured by 4e, I wouldn't be surprised if there wasn't wholesale turnover around 2008.

      Delete
  4. ENNJanuary 9, 2017 at 1:31 PM

    If you try to tape them, they will not return to the tavern. Let them remain untaped!

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    1. Zach GJanuary 9, 2017 at 1:37 PM

      You know, I bet you would make a great editor :)

      Delete
  5. Greyhawk GrognardJanuary 9, 2017 at 2:01 PM

    And there will be people who think that these stats are, in and of themselves, a bad thing.

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    1. Zudrak (Michael G.)January 9, 2017 at 2:11 PM

      Men and women are different. Who knew?

      Delete
    2. Justin S. DavisJanuary 10, 2017 at 5:38 PM

      The stats are definitely a bad thing, if they're skewed because 51% of the population doesn't feel comfortable being truthful about their most basic genetic identities.

      Delete
  6. RenshaiJanuary 9, 2017 at 2:03 PM

    I very much resemble this demographic. I was an early member over at EnWorld, but after Eric Noah left, so did I. I much prefer the Tavern now.

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  7. MarcJanuary 9, 2017 at 2:23 PM

    >> So, The Tavern audience consists overwhelmingly of middle ages men. Sounds like my local pub <<

    And that's how I like my pubs to be. Those wretched young people (on whom youth is wasted) can clear off down the night club.

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  8. UlairiJanuary 9, 2017 at 2:52 PM

    As a reader in the under 35 demographic I demand to be catered to!

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  9. Mystic ScholarJanuary 9, 2017 at 2:58 PM

    Well, I'm not on ENworld and seem to have missed the Tavern's poll, so: I'm male and over 55. Add me in there, Erik. ;-)

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  10. Kevin S.January 9, 2017 at 3:35 PM

    It makes sense that the Tavern would have an older demographic, given the kinds of games it covers. I mean, I turn 47 in July and I was only four years old when OD&D was first published, and nine when the AD&D DMG came out.

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  11. James M. SpahnJanuary 9, 2017 at 5:38 PM

    I'm not middle-aged! Wait, shit... yeah, I am.

    ...dammit.

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    1. Keith DaviesJanuary 9, 2017 at 6:14 PM

      it's your height that misleads the casual viewer

      Delete
    2. AnonymousJanuary 9, 2017 at 8:17 PM

      I just snorted Pepsi out my nose!! Aaarrrggh! ROFL

      Delete
  12. UnknownJanuary 9, 2017 at 9:55 PM

    I prefer the term life expectancy challenged thank you very much.

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  13. ch\/\/olfgangJanuary 9, 2017 at 10:00 PM

    I resemble these remarks...

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  14. Pun IsaacJanuary 9, 2017 at 10:37 PM

    I partially resemble that remark (almost 33 and male).

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  15. UnknownJanuary 11, 2017 at 10:01 PM

    I just posted some similar traffic stats for d20pfsrd.com in the Fans of d20pfsrd.com Facebook group (and on the d20pfsrd.com Page)

    https://www.facebook.com/groups/fansofd20pfsrd/ (group)
    https://www.facebook.com/d20pfsrd (page)

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